Essential Management Skills in the Digital Age

Jul 13, 2021 • By ⁨Lee Christine Lloren⁩

Technology makes the world more and more interconnected. It provides us a way to interact with people and becomes a bridge to connect people between different cultures and ideologies. It is not only the people who have been affected but the business industries as well.


As technology continuously evolves, businesses should also keep up with the phase. Perhaps this list of essential management skills from Campofrio Food Group might help you to be more effective in this digital era. 

1. Openness to Novelty
It is natural for people to resist changes, it may be because they are not comfortable with it or they are not open to new ideas. People who are like this are stuck to the same thing, to the same routine over and over again. But things are not constant. Hence, we must be open to changes. Especially in this digital era where technology is evolving and people have to cope up with the changes. Being open to novelty, people seek new solutions and consider options that are not traditional or out of their comfort zone. This could result in being creative as people are open to a wider possible solution that is available in their environment.

2. Social Network Impact
At this present moment, millions of people around the world use social media to interact with people especially now that pandemic restricts us from seeing people face to face and we only rely on screens to communicate with people. However, not all people are capable of leaving an impact as they communicate in their network. Thus, this skill is essential to effectively communicate responsibly in our social network especially to potential clients.

3. Ethical Branding
Businesses need to be more mindful of the products that they offer. Ethics should always be present as it is important in branding. When people or organizations represent a product, service, or activity, it should benefit the organization and society. A good brand should contribute to society and the environment.

4. Diversity Management
One of the negative results of the Digital age is the digital divide. The digital divide refers to the gap that occurs between demographics and regions that have access to modern information and those that don't. It is important to have cultural intelligence, which acknowledges the increasing cultural differences that exist. It will be to your advantage if you know who you are meeting with ahead of time, it will lessen the risk of offending others. Having this skill includes the ability to overcome cultural bias. It also promotes trust and builds respect among team members.

5. Dealing with Ambiguity
This skill is a reactive approach to unclear circumstances which we may encounter. In this digital age, miscommunication is a common occurrence. It is dangerous to act and decide upon something you're not sure of and the worst is that it may cause you to fall behind. Knowing how to deal with ambiguity will draw you closer to your objective. This skill involves constant communication with the people involved, evaluating what you already know and don't know, staying clear-headed, envisioning alternative scenarios, and deciding which works best for you and the people involved.

6. Bravery
Along with fear comes bravery. Acting despite fear makes a leader brave. Taking the risk in this digital world is a must. Sometimes you have to be bold in your decision and actions as it also sets your team's confidence. As you continuously challenge yourself, you’d be able to keep up with all of those unprecedented changes in the digital age.

7. Divergent Approach
Once you achieve bravery, you are willing to take a step outside your comfort zone and do something different and unique. You must not be confined to only one way of thinking, thus it must be free-flowing. An effective leader practices expansive thinking whereby you attract new opportunities and find multiple creative ways to settle the situation, therefore creating a holistic view of solutions.

8. Wikilearning
A leader must have the capability to learn from available sources and let himself be creative. With all the resources in the digital age, you have to be able to utilize what you have to get your job and goals done.


These management skills should not be reserved only for single situations, but to be practiced at all times.


Authored by Charlyn Dumlao, Angelica Ocampo, and Aila Movilla.


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